πΉDeployment Strategy
Our deployment strategy is designed to build a robust community and achieve significant market penetration rapidly.
We have already acquired over 300,000 users and now aim to acquire 1,000,000 community members within the first three months of launch through targeted marketing, strategic partnerships, and innovative engagement tools.
Pre - TGE Focus and Amplification
Goal: Intensify efforts ahead of the Token Generation Event (TGE), optimizing campaigns and amplifying community participation.
Creative Campaign - Shiba vs. Pepe
Concept: Launch a fundraising campaign that engages two prominent crypto communitiesβShiba Inu and Pepe holdersβin a friendly competition.
Execution: Encourage participation by offering exclusive in-game items, such as Pepe and Shiba headcovers, allowing users to represent their preferred meme coin.
Objective: Tap into these established audiences to boost fundraising efforts and community engagement, with the winning community receiving significant in-game recognition within the SACHI universe.
Newsletter Campaigns
Audience: Leverage our growing list of over 20,000 email subscribers who have shown interest through previous SACHI activities.
Content: Regular updates on development progress, engagement campaigns, and VIP access opportunities to keep the community informed and engaged.
Ad Campaign Optimization
Strategy: Identify top-performing ads and concentrate resources by reducing active campaigns by 50%, focusing on highly responsive audiences. Additionally, we incorporate TGE-specific advertisements to promote the upcoming event and increase awareness.
Content Shift to TGE
Focus: Transition all content, including social media and community discussions, to center around the TGE. Provide clear information on the value and fundamentals of the $SACHI token, ensuring that the community understands the long-term benefits and potential growth.
KOLs and Streamer Engagement
Collaboration: Engage with 100 Key Opinion Leaders (KOLs) and mid to top-tier influencers already lined up to support SACHI. If feasible, we will also collaborate with gaming streamers and YouTubers to generate significant visibility and attract new users.
Objective: Amplify outreach by having KOLs promote SACHI as an innovative platform in Web3 gaming, emphasizing the benefits of holding $SACHI tokens beyond the TGE.
TGE Content and Announcements
Anticipation: Build excitement by teasing exchange listings and unannounced partnerships. Launch community whitelists to reward the most active participants, especially those involved in live events like poker nights.
Office Party Livestream
Engagement: Host a live-streamed office party on the day of the TGE to celebrate with the community. Schedule the event before the TGE to focus on the excitement and future prospects of SACHI, possibly unveiling updates to the roadmap.
Post-TGE Consolidation
Goal: Maintain momentum post-TGE by highlighting achievements, sustaining KOL engagement, and shifting focus to token retention and platform growth.
Post-TGE Content
Achievements: Showcase milestones such as user growth, token holder numbers, and trading activity. Share information about upcoming features and developments to keep the community engaged and informed.
Roadmap Update
Transparency: Provide a detailed roadmap for Q1 and outline broader plans for the year to build anticipation and trust.
KOL Continuity
Sustained Engagement: Ensure KOLs remain active for at least two weeks post-TGE to prevent the perception of short-term involvement and to encourage ongoing community participation.
Weekly Community Events
Activities: Continue hosting weekly events like tournaments and PvP challenges, offering rewards in $SACHI tokens to foster long-term engagement.
Collaboration: Involve KOLs and streamers in these events to maximize reach and excitement.
Recalibration and Focus Shift
Framing: Transition focus from TGE excitement to educating users on the value of holding $SACHI tokens and engaging with SACHI's games.
User-Generated Content: Encourage the community to create and share content, particularly videos, to enhance organic growth across social media platforms.
Ad Strategy
Shift: Redirect advertising efforts to attract more players to the platform, leveraging the post-TGE buzz to expand the user base.
Ongoing Marketing Activities
Partnerships and Whitelists
Announcements: Publicize new partnerships as they develop, offering partner-specific whitelists to engage other communities.
Community Engagement: Provide similar opportunities to KOLs and their followers to broaden outreach.
Short-Form Video Content
Content Creation: Produce viral short-form videos for platforms like Reels, TikTok, YouTube Shorts, and X (formerly Twitter).
Focus: Highlight high-quality content from streamers and team members with authentic and engaging reactions.
Continuous Review and Improvement
Performance Monitoring: Regularly assess ad performance, content effectiveness, and engagement levels.
Adaptation: Adjust strategies as needed to focus on successful initiatives and pivot away from less effective ones.
Community Competitions and Events
Engagement: Organize regular events such as live game nights, meme contests, and other interactive activities to keep the community motivated and invested in the platform.
Strategic Partnerships and Collaborations
Launchpad Partnerships: Partner with multiple launchpads to help activate the community, reward the most active members, and introduce SACHI to a wider audience during the Pre-Sale and Token Generation Event (TGE).
NFT Community Collaborations: Establish key partnerships with top NFT communities such as Bored Ape Yacht Club, Pudgy Penguins, and Neo Tokyo. Co-marketing activities will include AMAs, shared quest campaigns, giveaways, and competitions with shared prizes to leverage collective audiences.
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